Viral, WebsitesT-Mobile christmas viral

Client:
TMW, T-Mobile

Role:
Art director

Project:
Seeded via email to a small subscriber base the site achieved over 150,000 forwards in 5 days and 20,000 opt-ins. An animated card which allowed the user to enter their own message and quickly send it on via email. It quickly started to generate a lot of traffic, largely due to Christmas banter and the ease with which it could be personalised.