MobileIcestream

Client:
Mobile Media, Icestream

Role:
Lead Designer

Project:
Icestream was an end-to-end software solution delivering rich media content to mobile devices – from production tool to server to client-side software. Designed way back in the year 2000 when mobile data rates were 9.6 kbps, Icestream enabled real time 3D animation for clients varying from the ITN to Survivor to Big Brother.

While smartphone usage was low in the west, Icestream was more successful in China and Japan where mobile uptake and bitrates were higher.