eBay sales emails

Client:
TMW, Ebay

Role:
Art director

Project:
Just a couple of the 50 or so eBay emails produced over the course of two years.

Tasked with streamlining the design and production of the dynamically generated monthly updates, a highly flexible template was produced using a simple user friendly stack system. Panels are included based on user data, panel content is likewise determined by preferences via the broadcast booth.

The resultant framework removed the need for lengthy client review and drastically reduced both design and development time, cutting production costs by almost 50%.